Modernism and Art - 1604 Words

Modernism Typified Tradition Rejection Modernism is typified by rejection of tradition. Modernism is a present-state undertaking that comes with subsequent changes brought by innovation and change of approaches in production and thought. Traditions as the past lifestyle and activity cannot be at the stand with new and modern approaches of relaying similar activities and solutions. The challenges brought by the environment have changed urgency of approach and perception of ideas in the world. Change of ideas and approaches touch on every sector of human and animal life in the world. For instance, modernism is characterized by abandonment of the old and outdated approaches of activity and embracing new ideas backed by innovation and modern thought. Therefore, modernism is a gradual adoption of the new ideas and approaches of solving the immediate and long-time problems while rejecting the old traditional ways (Harrison Wood, 2003). Definition of modernism Modernism is referred as ways of exemplifying the modern thought, practice, and character. Modernism is a movement that transcends from the old and traditional approaches of doing things in the universe. The old cultures and believes among people have undergone gradual change over time. New approaches and practices are being embraced by the human society without much consideration of the differences brought by such changes. With time, it is pleasant to realize that the old practices and character have beenShow MoreRelatedModernism And Its Impact On Art And Architecture1536 Words   |  7 Pages†¢ Modernism in oxford dictionary is defined as â€Å"A style or movement in the arts that aims to depart significantly from classical and traditional forms.† While this explanation defines modernism in design and architecture very clearly, roots of modernism are deeper. The movement of modernism has affected arts and design forever. Modernism was a start for designers to move f orward and start making necessary changes to their pieces. As discussed before during the module a design needs to be functionalRead MoreThe Birth Of Modernism And Modern Art1157 Words   |  5 PagesHa Lim (Sally) Lee Term 3 / Fall 15’ Intro to Modernism Daniel Spaulding Paper #2 â€Å"Modern painting, breaking through old conversation, has released countless suggestions which are still waiting to be used by the practical world.†(Gropius) The birth of modernism and modern art goes back to the Industrial Revolution, a period that lasted from the 18th to the 19th century, in which rapid changes in manufacturing, transportation, and technology profoundly affected the social, economic, and cultural conditionsRead MoreEssay on Modernism in Visual Art and Writing487 Words   |  2 PagesModernism in Visual Art and Writing Modernism is unlike any other form of art the preceded it. It began in the late nineteenth century. Modernism is anti-traditional and against the rules. It is about looking for new things instead of accepting the old. Innovation and creation are important aspects of Modernism. It is introspective and subjective. Modernism includes a wide variety of different perspectives and multiple ways of doing things. There is no simple order in ModernRead More An Examination of Modernism with Reference to Several Works of Art2393 Words   |  10 PagesThe terms modern, modernity and modernism are commonly used to specify a break in history, marking a definition between the present and the past, between the fashionable and the out of date, and carry as part of their meaning an almost criticism of tradition. By calling himself a modernist, the artist is instantly free to work on a clean plate, without the limitations of tradition with its set of rules or its fixed criteria. It is commonly thought that the Modernist movement wasRead MoreModernism And Its Impact On Art And Architecture Throughout The Twentieth Century2528 Words   |  11 PagesModernism first began towards the end of the nineteenth century and was mostly noticeable in art and architecture throughout the twentieth century, also having a large influence on typography and graphic design methods. It changed both these ways of communication by creating a more clean-cut and distinct typeface, which would later be utilised worldwide. The term ‘Modernism’ emerged particularly as a result of large-scale changes to artistic and societal aspects due to the rise of industrialisationRead MorePostmodernism : What Is Post Modernism?1389 Words   |  6 PagesWhat is Post-Modernism? Post modernism is a difficult view point to interpret or describe in a few words, as to provide an insightful description that remains succinct is quite ironic as postmodernism opposes the attempt to ascribe one broad meaning to any â€Å"thing†. Postmodernism has often been referred to as the destruction of the Metanarrative. Thought-out all cultural eras society has usually had a focal point in their cultures. The age of enlightenment used God, modernists used technology, postmodernismRead MoreModernism And Modernism : Postmodernism And Postmodernism1632 Words   |  7 PagesModernism is what most people describe as what came before postmodernism. For this essay I will first be looking at what the meaning of modernism and postmodernism is and I will also be looking at the different factors of both modernism and postmodernism and why modernism has declined and has been rejected. I will also be researching on how modernism and postmodernism started and why it started and for this I will be looking at different characteristic of both modernism and post modernism and compareRead MoreAnti-Rationalism : John Cages Anti-Rationalism974 Words   |  4 Pagesmusic upon the absolute time rather than musical time. It is really hard to define Cage’s aesthetic style, but it was a new direction of modernism. E.g. 4’33’’ (both in music and installation) Rather than a musical composition or visual installation, the work 4’33’’ is a concept in art history. Therefore, I think there is no need to separate music and visual art. To be honest, 4’33’’ is the silence within 4’33’’ that presents ideas to the audience. Cage thought there is no longer needs musicalRead MorePostmodernism : Modernism And Postmodernism1549 Words   |  7 PagesModernism and Postmodernism To begin with, to determine the meaning of postmodernism is possible only through the relationship with modernism. Modernism in modern science is understood as a kind of cultural consciousness, which is implemented in the artistic practice of symbolism, expressionism and acmeism. In the socio-historical context, it means the period of modernism in the development of culture from the late nineteenth to mid-twentieth century, that is, from Impressionism to a new novel andRead MoreModernism Movement : High And Low Modernism1277 Words   |  6 Pagesof diverse cultures, various forms of art and design had been constituted by the influences of the preceding movements, revolutions, eras and a variety of history events. Human technologies and industrializations are one of the key factors that pushed the society one step forward to every new milestone. However, how did the historic background and social circumstances provoke the artists and designers with inspirations of new ideas and phi losophy towards art and design? How did the movements influence

Microbiology 311 Lab Report Free Essays

Rebekah Worley February 21, 2012 Mitchell Section 4 Biol 311 Staining and Identifying Unknown Bacteria Introduction: The microbiology lab up to this point has been used to teach the students how to stain and identify bacteria. There are several types of staining through which the bacteria can be identified based on the color and shape. The staining methods used in the lab are Gram Staining, Capsule Staining, Endospore Staining, and Acid Fast staining. We will write a custom essay sample on Microbiology 311 Lab Report or any similar topic only for you Order Now One of the most significant method of staining is the Gram Staining, as it is highly dependent (McCarthy, 25). In the specific experiment that was done, Gram Staining was used and the bacteria that was found was purple and round (cocci) shaped. Through this the bacteria was identified as Staphylococcus epidermis. Material and Methods: The first step to identifying the bacteria was to heat fix it to the slide. The materials used were a slide, water, a Bunsen Burner, bibulous paper and clothes pin. The unknown bacteria was in a vial in solid form. The steps on page 19 and 20 of the Customized Biol 311 General Microbiology Laboratory Manual were followed to heat fix the bacteria. After this gram staining was used to identify the unknown bacteria. The materials used for gram staining include the slide the was heat fixed, bibulous paper, crystal violet, distilled water, Gram’s iodine, 95% ethyl alcohol, safranin, oil and a microscope. The steps on page 26 of the Customized Biol 311 General Microbiology Laboratory Manual were used to stain the bacteria. Several changes were made in the procedure. The crystal violet was on the slide for 1 minute rather than 20 seconds. The decolorizing step was used with alcohol for 10 seconds rather than 20 seconds. The only other change was that the safranin was on the slide for 1 minute instead of the recommended 20 seconds. The slide was put under the microscope at 1000x magnification using oil immersion. Results: When looking under the microscope the bacteria was found to be purple and cocci shaped. Because of the specific color and shape of the bacteria it was easily identifiable as Staphylococcus epidermis. From this it is seen that only a Gram stain was necessary to identify the bacteria. Discussion: From this experiment it is seen that bacteria is easily identified when stained correctly. Going through the procedure with accuracy is vital, and when done right the bacteria is clear and concise. When the bacteria was stained in this experiment the color was difficult to determine at first. After exploring the bacteria on the slide it was seen to be mainly purple. If the staining had not been done properly it would have been a lot more difficult to distinguish between bacteria. This was an important thing to learn because staining is so vital in identifying unknown bacterium. Works Cited McCarthy, Charlotte M and Harold Benson. Customized Biol 311 General Microbiology Laboratory Manual. 2nd. ed. New York. McGraw-Hill 2002 Print. How to cite Microbiology 311 Lab Report, Essay examples

Short Story Writing for Qualitative Inquiry- MyAssignmenthelp

Question: Discuss about theShort Story Writingfor Qualitative Inquiry. Answer: Short story on as a white slave in the New York City As usual in the early morning, I have just started out not with the individuals who are in the search of enjoyment or to get entertained, but with the people who work for the whole day long for making their livelihood. Almost all age group people have been rushing in which girls of all age groups were there and there were the appearance and the hurrying of all the men and with whom I have gone along and combined with them as one in the crowd. Firstly, I use to wonder often at the stories of the poor payment and the type of cruel treatment that the working girls are going through (Giddings, 1985). For knowing the actual truth, there was only one way and I had the determination of trying it. So I myself have become the sales girl in the paper box factory. As per that I started to search for the work without having any kind of experience, or referrals or assistance (Berzon, 1978). The search for the job was really turned out to be tiresome at the least. The encounters were very discouraging and at the most infuriating. I have visited numerous factories that are located in and around the places of Bleecker and Grand Streets and the Sixth Avenue. At these places, the number of workers was found to be in the hundreds. The foremost question at the workplace that is posed by everyone is that do you have any experience on how to carry out the work. When the reply given by me was no I dont know how to do the work no further attention was paid by them to me. I urged stating, that Im ready to work with no payment until the time I get to learn the complete work. One of them stated that why would you work nothing! Why, if you had paid us for coming then we will not have you in the way of ours (March-Russell, 2016). The other answer was that an establishment is not run here for training the women in their job skills. This kind of response was received for me please to the work. Well, nobody is born with their own knowledge of work, so how can anybody learn without training? I asked (Burrows Wallace, 1998). They said that, the girls will anyways have some of the friends who want to learn. If at all if she is wishing to lose her time and money by taking training classes for her, then we dont have any kind of objection, because for us to get the work done the beginners will not do anything. But without any influence, it is not easy to get the entry into the bigger factories; so at last, I limited to give a try to the smaller ones at Elm Street No.196. It is because at the various other factories I have met the quite differently mean and the rough persons, but the man in this place was very polite. If you have not done this kind of work, then I dont think that you will like this work, he said. It is a very murky work and a girl should spend many years at this work before she can make a good amount of money. The beginners in our place are girls of 16 years of age and they wont get paid for even two weeks after they join here. What amount they can make later? The week work is sometimes started for them with the payment of dollars 1.0 per week. When they completely become capable, they will opt for the part-time work for which they will be paid in hundreds. I asked how much money is earned by them? A competent worker will be earning from the range of $ 5 to $ 9 per week. How many girls are working here? In the workplace, there are around 60 in number and some of them take the work to their home. It has been only a few months that I have come into this business said by that person, but if you think you are capable enough to give a try I will speak to my companion. He even had the few girls of 11 years of age. You can have the seat till I find him (Harris, 2017). He went outside to the office soon I have heard him talking about me to his partner outside, and rather he was pointing a view of giving a chance to me. Soon he returned to me with a short man who had the German accent. Without speaking anything he stood beside me, so I had to repeat my request to him. He then said, Well, at the desk you can give your name to the gentleman and return back on Monday morning, and then lets see what we can do for you (Culp, 1992). So the day has come and I started to the place in the early morning. I had worn a calico dress so that it will be suiting for the trade that is chosen by me and to work comfortably. A bundle was nicely packed covering it with the brown paper by keeping a dark spot on its center was my lunch. Every working girl used to carry the lunch as per my idea and in doing so I was trying hard to show up the impression as if Im very much used to such things. Certainly, I measured the lunch as the reflection of my thoughts on my new role and judged it with some pride, upon which it was mixed with the feeling of disappointment as the grease spot in the center was increasing in size gradually. As it was the timing I could notice all the girls were at work. I entered the office through the small wagon yard, which was the only entrance for the office. After giving many of my excuses to the person at the desk, he called one of the girls who was pretty and had the apron which was full of pasteboard and stated: Can you take this girl to Norah? The girl asked whether I was to work on boxes or the profusions. Inform Norah to put this girl on boxes. (Bates, 1972) I had followed my guide where I had to climb the darkest, most perpendicular, and the narrow staircase which I considered to be my bad luck to see all these. We were going on and on by passing through the small rooms which are totally filled with the young working girls till the last floor that is it was around the 4th or 5th floor where I had reached (Davis, 2006). By the time I reached there I was breathless. The pretty little guide informed Norah that this lady is to be put on boxes (Gu, 2017). All the girls who were working there by surrounding the long tables had instantly turned out towards me curiously. The girl Norah, who was in the boxes was with auburn hairstyle has turned towards me and replied: Look, if the gateway is down, and then show to her where the clothes are to be kept. Then the women out there gave an order to one of the girls to get a stool for her, and she has sat down in front of the table, upon which there was a bundle of pasteboard squares were kept which was labeled in the middle. Some long slips of the paper were spread on the table by Norah (White, 2012). Then a scrub brush was taken by her, which she dipped into the bucket consisting of paste and then dapped it onto the paper. Then one of the square boards of paper was taken by her and placed upon it by rubbing her thumb at the edges. Then one of the paper slip was taken by her and quickly kept it neatly over the corner with which she has bonded them together by holding them at one place. The extra paper which was hanging from the box was cut by her from all the corners. This at the end turned out to be a box lid. It looked like an easy process and in some time I was in a position to make one of such kind (Hanson, 2015). I did not find any difficulty in learning the work, but was rather displeasing. It is because the room was not properly ventilated and the stickiness of the paste and the glue all over the place was quite unpleasant (Young, 2015). Except for the girl who sat beside me, I was not in a position to see any other girl as it was not possible to have the conversation because of the piles of the boxes all over the table. A girl named Therese sat beside me. At first, she felt shy but as I went on asking questions she started getting comfortable and became more communicative (Streeby, 2002). I introduced myself saying that I stay with my parents on Eldrige Street and mother is sick most of the time and my father is a musician, but he will not play it on the streets but occasionally gets an assignment. My sister works in the passementerie where she earns up to 3 dollars to 5 dollars per week. Another sister of mine was doing the spooling of silk from five years on Twenty-Third Street. She earns 6 dollars per week. As she reaches home by night all her hair, face and hands will be colored with silk as she will be working with that all day long. This will make her sick so she will be taking medicine all the time (Shaw, 2014). Have you ever worked previously? I answered yes, as I used to work on Spring Street as passementerie. I used to work from 7 in the morning till 6 in the evening and use to earn 3.50 dollars per week. I had to leave due to the unkindness of the bosses and the major problem was there were only 3 small oil lamps at the workplace. The rooms used to be very dark, but they did not allow us to light the gas anytime. The women at the place used to come and take the work to home to do. I asked surprisingly, What else did you do after you left from there? Later I used to go to work on the Canal Street in Fringe factory. A woman used to run it and she was very unkind to all the girls and she does not know English. For a whole week she used to pay in between 8 to 6 dollars by giving only half an hour for dinner and at the end, she paid only 35 cents to me. Dont you know that how can a girl live with just 35 cents per week, so I had to leave? (Soderlund, 2002). Then I asked how the box factory is? Well, here the bosses appear to be kind. They wish me every morning, which I have never noticed at any working place and the good thing is that they have given a poor girl a good deal to work for two weeks for nothing. It has almost been two weeks Im working here and a great deal of work was done by me. The bosses have gained from my work. They even say that they will take off the girl after two weeks of her work by saying that she does not suit for the work. Later Im getting 1.50 dollar per week now. From the surrounding factories the whistles will blow in the 12 noon, then we can quit from our work and have lunch (Ellis, 2000). The girls in the workplace seem to be very happy. During the day while working they would enjoy the work by singing (Oliver Shapiro, 2006). The song will start on the second floor probably will be reaching each and every floor as it is taken as the succession till the time all wont sing the song. All the girls in the workplace are kind to each other. Even if they had quarrels, it would not last for a longer period of time. All were very good to me and would help me in my work to make it easy and pleasant. When I was able to make the entire box I felt very proud. Reflection The story which I have written, the theme is all about the working girls, those will be facing various kinds of problems and how do they struggle to make their livelihood. Coming to plot of my story, it is about a girl who would like to support her family by working and earning some money. She comes from a very poor background with a family consisting of a mother, father, and two sisters. She struggled a lot in getting a job and finally could succeed in grabbing the job at the paper box factory (McManus, 2001). All the girls who were accompanying her seem to be kind and were helping her to get the work and the workplace was made very pleasant with their active singing environment so that the stress wont be seen in them. What impress me about is that when she first decided to work she started her job search in the bigger factories which did not respond to her properly. (Gordon Kuehner, 1999). Rather, they would criticize her for not knowing the work. After making many searches she had then decided to even work for no salary for some period of time till she gets the work completely. But no individual or the workplace was agreeing to that scenario. Then she was in a dilemma that nobody will be born with all the work known to them by birth (Pratt, 1981). Only if given a chance then they can achieve to do so and can develop the skills to become competent. At the end, she made a decision that she would go to the job search at small level factories. Well up to this I have explained about long struggle and coming after this part. Here I have explained how she approached one place where she could meet a polite person, unlike at other workplaces and got all the details of the workplace and said that he can offer the work at that place after talking to my partner if she was ok with the conditions of the workplace. As it would not be that great and girls are facing difficulties were starting they cant earn much but later on, they can make to a good amount. For reaching to that much it would take a lot of time. But in spite of that, she was happy for the job so he spoke to his partner and asked her to leave the details with the person at the desk and get back to the place on Monday (Gilfoyle, 1994). One fine day she visited the place with a lunch box to show her dedicated interest towards the work and she was introduced to Norah by another girl in the workplace and she was given work on boxes. The work was taught to her by another woman as it was quite simple and easy to do. Then she got a very good friend named Therese, who helped her in knowing the place and the work culture and how to work easily. Later she was able to get the things, in no time and could make one entire box on her own. By this, she has achieved the goal of knowing the difficulties at workplace. I have tried to write a story which will motivate many other girls and its the other way to say not to give up because life goes on. References Bates, H. E. (1972). The modern short story: a critical survey. Writer. Berzon, J.R., (1978). Neither White Nor Black. The Mulatto Character in American Fiction. New York: New York UP, p.20. Burrows, E.G. and Wallace, M., (1998). Gotham: a history of New York City to 1898. Oxford University Press. Culp, J.M., (1992). Posner on Duncan Kennedy and Racial Difference: White Authority in the Legal Academy. Duke Law Journal, 41(5), pp.1095-1114. Davis, M. (2006). City of Quartz: Excavating the Future in Los Angeles (New Edition). Verso Books. Ellis, C. (2000). Creating criteria: An ethnographic short story. Qualitative Inquiry, 6(2), 273-277. Giddings, P., (1985). When and where I enter. Bantam Books. Gilfoyle, T.J., (1994). City of Eros: New York City, prostitution, and the commercialization of sex, 1790-1920. WW Norton Company. Gordon, J. B., Kuehner, K. (1999). Fiction: the elements of the short story. National Textbook Company. Gu, Y. (2017). Introduction: Several Aspects of Current Short Story CriticismInfluence, Gender and Genre. Fudan Journal of the Humanities and Social Sciences, 10(1), 1-3. Hanson, C. (2015). Postscript: British Womens Short Story Writing. British Women Short Story Writers, 193. Harris, T. (2017). The power of the short story. Access, 31(1), 4. McManus, E.J., (2001). A history of Negro slavery in New York. Syracuse University Press. March-Russell, P., (2016). Writing and Publishing the Short Story. Oliver, M. L., Shapiro, T. M. (2006). Black wealth, white wealth: A new perspective on racial inequality. Taylor Francis. Pratt, M. L. (1981). The short story: The long and the short of it. Poetics, 10(2-3), 175-194. Shaw, V. (2014). The short story: a critical introduction. Routledge. Soderlund, G., (2002). Covering urban vice: the New York Times," white slavery," and the construction of journalistic knowledge. Critical Studies in Media Communication, 19(4), pp.438-460. Streeby, S., (2002). American sensations: class, empire, and the production of popular culture (Vol. 9). Univ of California Press. White, S., (2012). Somewhat More Independent: The End of Slavery in New York City, 1770-1810. University of Georgia Press. Young, E. (2015). British Women Short Story Writers. Edinburgh University Press.

Leadership Virgin Group

Introduction Virgin Group is a company that is known in the world because of its presence in different markets such as mobile services, radio, music and air travel. The company’s tactics of leadership and management are known all over and have greatly contributed to its success and efficiency.Advertising We will write a custom report sample on Leadership: Virgin Group specifically for you for only $16.05 $11/page Learn More It is widely known that any successful organization or company has people behind its success. The culture, work ethics and goals put in place by these people determines whether the organization succeeds or fails in its operations. In this paper we will look at Virgin Group Limited and at the person behind its success on the global stage. Virgin Group Ltd The group’s brand â€Å"Virgin† was established in 1968 but is currently known all over the world for its success in the many markets it has ventured into. The ma n behind this successful group is Sir Richard Branson who is also its chairman. Many of those who have studied the group’s success for sometime attribute it to the good leadership style of Sir Branson. At the start, Branson invested in different sectors in an attempt to have a stable business foundation. He always has had a business plan that focuses on very small areas in a particular market and ensuring that the best quality product or service is given has won him recognition on the global stage. This has more often than not led into creation of monopolies in those markets bringing in high profit margins (Werdiger 1). Organizational culture Virgin Group Ltd has a very complex organizational culture. It is the principal company and in charge of all the other business which operate under the brand Virgin. The only thing that has always been common to these companies is the Virgin brand. This brand serves as the reference point for what each department in the company should re present, and that is quality and innovation. It means coming up with new ideas, the very essence of the term â€Å"Virgin†. The company offers services of high quality a factor which has made it possible for the company to have very loyal customer. Having the brand in different market segments ensures that the company’s loyalty is maintained throughout the whole market spectrum. Innovation is also used by the company’s managers as an inspirational tool for employees in their effort to improve the company’s overall performance by coming up with their own ideas instead of waiting for directions. The company has a management style that allows employees to work competitively. This creates the desire to see the company succeed in the company’s human resource (Management 1).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Leadership The clear distinction that h as been placed between leadership and management is another contributing factor to the company’s success. To understand this, we also have to understand what leadership means. People have come up with many definitions of leadership. Many people when they hear the word leadership immediately think of a person leading. This creates four areas of focus. The first one is that leading involves influencing other people implying that a leader has followers. Leaders therefore, will always come forward whenever a problem arises to find the solution. And finally, leaders will always understand clearly why and what they want to achieve. In short, â€Å"leadership involves individuals who are in a position to creatively think and act in unique situations, people who aim at influencing other people’s actions, beliefs and feelings† (Doyle Smith 1). Being a leader is therefore personal; it spontaneously comes out in one’s actions and qualities. Leadership can also be as sociated with expertise, for instance, a manager can be a leader. However, it should be remembered that not all leaders are managers and vice versa. Management deals with controlling the direction of resources according to a group’s values and principles (Doyle Smith 1). Richard Branson In this case, Richard Branson is a leader, who, together with other management, has set the company’s goals to be achieved. Some of the goals that Branson set for the Virgin Group of companies include expanding into other markets of the world, using new technology in its innovations, getting customer loyalty, and entering into joint ventures with other willing companies. He likes trying out new things. We are told that he dropped out of school at the age of 16 to start his own business and he was already a millionaire at 24. He has started more than 200 business ventures that expand throughout the whole world. He strongly believes that things should be kept simple and that the foundatio n of any company’s success is the people. We have already seen what it means to be a leader. Branson has the ability to influence and create a common purpose among the employees. He believes in helping others achieve what they once saw as impossible while he also learns in the process.Advertising We will write a custom report sample on Leadership: Virgin Group specifically for you for only $16.05 $11/page Learn More Branson’s leadership style Branson has a unique leadership style that he employs at Virgin, which he used to create a culture that is strongly inclined towards his style and personality making it difficulty for those who would want to mimic it in the event that he leaves. This means that to understand his style of leadership, strengths and weaknesses, one has to use the traits approach. There are many instances where Branson has been known to change his leadership style and approach depending on the context. One such trait emer ged when Branson opted to be the face of Virgin despite the fact that he was not that sociable in school. This built him a worldwide image, something he can not do in his private life. He is also known to apply diplomatic skills in dealing with governments in an effort to ensure that price wars do not put Virgin out of business. As it can be seen, these traits only come in when the situation calls, but they are not naturally part of his personality. This has seen many regard Branson as a charismatic leader although it remains to be shown whether he acquired these behaviors through learning or they are inborn. However, one can say that Branson is just flexible in the way he treats shareholders, staff and the public in his bid to achieve success. It is therefore, not personality that drives his behavior, but the needs and the situation of the business, which plays a role in determining his leadership style. This style also helped him when selecting his management team. He realized tha t it was important to have a management team that could reinforce his strengths and fill in his weaknesses. He did this knowing very well that he can easily change them if things do not run they way he wants. It was earlier on said that management controls the direction of the operations in an organization. Branson knew this very well and gave his management team autonomy and trust to the extent of giving them shareholdings in company. It has also been shown that the personality of leaders affects group dynamics of the top management team. This will therefore, mean that the dominant style and autonomy used by Branson when making decisions will affect the dynamics of the management team. Its however, shown that Branson moves along with top management in many of the decisions he makes where he has often followed their advice (Leadership and change 1).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Leaders should earn leadership from their followers. They should strive to get the respect of their followers; this is exactly what Branson does in his business. This can clearly be seen from his love for fairness and equality; values that saw him develop a business structure that is flat and non-hierarchical. Branson used a transformational model in his leadership style. A transformational model is used by leaders who are able to adapt quickly to changes in the business. We have already seen that Branson was able to quickly change according to the situation or context. His used this flexibility in the many organizational cultures that his businesses have been involved in while moving along with his followers. It is also argued that transformational leadership goes a long way in reflecting the social values of the time. This means that because Virgin is focused on continued growth, it is only the transformational model that can work best for the company. It is said that Branson demo nstrated this charisma by giving employees his contact details so that they can be in a position to directly give him their ideas and views (Bass Riggio 32). The theory of transformational leadership posits that a transformational leadership leads to growth and empowerment of a leader’s followers. However, it is also argued that such a style can lead to over dependence of followers on their leader. This is seen throughout Virgin because Branson’s personality and therefore, values are the ones that dictate the activities of every department. To work better under this type of leadership, Branson needs to create followers that will personally identify with it. People who see a leader as their role model will identify with his personality and therefore work according to his values and goals. They socially identify with their leader’s group. This is the strategy that Branson used in drawing his followers to Virgin Group. Another important leadership quality shown by Branson is his steadfast determination to achieve his goals no matter how many obstacles he meets along the way. He relentless set up goals for Virgin, instilled what he wanted in his employees, and eventually helped Virgin reach where it is today (Bass Riggio 122). Conclusion We have seen that Branson has a charismatic leadership style that is attributed to the transformational model of leadership. His ability to accommodate the emotions of others helps him in assessing his own behavior enabling him adapt his leadership to the present situation or context. His determination and business drive for success can be said to a combination of both circumstances and genetics. It is also because of his willingness and ability to help others that enabled him becomes a successful leader at Virgin. This style looks unique to Branson, but it has worked well to everyone at Virgin making Branson be liked by shareholders, staff and the public. Works Cited Bass, Bernard Riggio, Ronald. Transform ational leadership. New York, NY: Routledge, 2006. Print. Doyle, Michele Smith, Mark. Classical leadership. Infed Organization, 2009. Web. Leadership and change. (2005). The importance of being Richard Branson. Knowledge Wharton, 2005. Web. Management. Management and Leadership of Richard Branson at Virgin Group Ltd. Upx Success, n.d. Web. Werdiger, Julia. Virgin Group Plans Bid for Venerable British Bank, Now Troubled. World Business, 2007. Web. This report on Leadership: Virgin Group was written and submitted by user Karla H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.